Link Building involves the careful selection and linking of relevant websites to your own.

This helps both parties gain credibility, popularity and better search engine positioning according to the ranking criteria of various search engines. Link building is crucial to your site's rankings on the major search engines, and it's one more aspect of the Search Engine Marketing process

Link building can be confusing, so the questions and answers below are designed to help provide an insight into what's involved when exchanging links with other websites:

Will any old link work?

Definitely not! We are a professional India-based company and steer well clear of freebie link farms or non-relevant link up sites as some search engines would regard this as spam as could actually lower or even drop your site from their search engine completely! We source reputable sites on an individual basis that are 100% relevant to your business and in fact will add benefit to your website

So how does Link Building improve my site's ranking in search engines then?

Although search engines have different criteria or algorithms in how they rank websites, popularity and relevancy are crucial. Some of the larger search engines, such as Google, will award your site a higher page ranking if you link to established and popular sites. Think of it as a vote of confidence in your site

Isn't finding links a rather time consuming affair?

In a word, yes! But that is partly why it makes commercial sense to outsource this to Softz Solutions,India. We use a mixture of human research and software to track down likely links and then personally approach the site owners on your behalf (many other SEO firms provide a software / automated service which could effect your search engine rankings)

We don't have a links page on our site. Can you create one?

Of course. We can easily create a links page for you. Or modify an existing page to incorporate the links

But won't new links simply take people away from my site?

Links can be built so that they open in a separate browser window while your site is still open. Visitors can view the link but will return to yours as it is always open beneath it. You enhance your visitors' experience on your website, and make your site more credible at the same time

How am I kept informed of proposed new links?

We'll keep you informed of all the link suggestions we come up with and if we're uploading them on your behalf (rather than just supplying them to your web team) we will always seek your approval before making them live

How long will these links stay in place?

Obviously it's impossible to guarantee how long any link will last, but our experience as optimisation consultants is that once in place, it's in both parties' interests to maintain it. We also maintain an ongoing link checking service